In the past few years, video content is getting more popular than any other type of content. That’s why it becomes one of the critical content for digital marketing. We all already know that video creates more engagement than a static image or even Gifs. Business has been using video content to promote their product and services to create more engagement with their customers. Video content is going famous and popular with the growing years. As the best digital marketing company in India, we know the importance of video marketing for a business. Even all the Social Media Marketing Company in India are also aware of video marketing
Creating video content can be easy for the professionals but to do a video marketing you have to follow some basic rules. Here in the blog, I am going to uncover these basic rules of video marketing that will help you to stay at the top of your competitors. Let’s have a look at the most effective Video marketing strategies in 2019.
Video Marketing Strategies
1. Uploading Videos on YouTube
YouTube is the number 1 video platform in the world. It is the second largest platform for information and entertainment. Every day there are millions of unique visitors visit YouTube to watch the video. YouTube is holding the record of highest watch hours, and this number is increasing rapidly.
The popularity of YouTube may not require any introduction. Youtube should be on the top of the list of your video marketing strategies. That’s why you need to have a YouTube channel to promote your video content on YouTube. But having a channel on YouTube is not enough. You have post video on your YouTube channel at regular intervals. It will help you to create your brand awareness and identity among your customers and audiences.
The most crucial step of video marketing on YouTube is to understand your audience interest. First, you need to know what types of video they would like to watch. After identifying what they would like to watch the next step is to create the content as per their interest. Also, keep in mind that your brand identity should not get damaged by your video content. In other words, your video content should be a perfect blend of your audience interest and your brand.
2. Optimizing the Content
Once you have created an impressive and compelling video. Now, this is the time to post it on YouTube and other video marketing platforms. But creating a video and post it on online video platforms is just a beginning. You have to optimize your users as well as for search engines.
So that the search engines can easily index your video content and show it to the relevant users whenever they search for your video content. Don’t you forget to use proper keywords in your video, importance of keyword in videos is as important as in blogs? Without the use of keywords, it can be hard for the users as well as for the search engines to find your video content.
Optimize your content using video SEO is a crucial step to rank your video on search results. In video SEO you need to optimize the metadata with the help of relevant keywords. In this way, the search engines come to know about the topic of your video.
3. Optimizing the Video Thumbnail
Video thumbnail can make or break your video content. It is the most crucial element of the video content because it compels the visitors to click on your video. Do you know that people love to click on those that video which thumbnail is attractive enough for them?
In other words, they decide that a video is good or bad from the video thumbnail. Video thumbnail affects your click-through rate. Thus it is essential to have the attractive as well as the relevant thumbnail for your video.
4. Merging Video and Email Marketing
Do you know that video content is quite helpful in email marketing? Video content increases the open rate of an email campaign. Moreover, it also helps to increase the click-through rate of an email. If you use video in your email marketing campaigns then there are always less chance that the users will unsubscribe your emails. You need to write “video” on your email subject and then boom, you will see an increment in your email campaigns. Don’t forget to use video thumbnail within your email; it helps you to increase more engagement with your email.
5. Creating a Strong Call-to-Action
CTA is one of the significant steps to become your video marketing strategy more powerful. It helps you to stay connected with your audiences even if the users have watched your video. Do you know CTAs helps the users to direct them to the next video or landing page of your website? Always use the strong CTA that should be appealing enough for the users to create further engagement with your brand.
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6. Using the Third Graphic
The third graphic is also having its role behind the success of video content. It is the content that runs through the video at the bottom. This content is not clickable so that it may not provide direct benefits to you. But you can use this graphic to showcase the name of your site, products, and services.
Don’t use complicated words in this section; you should use the easy to understand words in this section that can be easily grasped by the users. Remember that don’t you ever try to excessive use of the graphics because it can ruin the entire user’s experience of your video content.
Sharing is always caring. If you have great content than it is good to share it with others. Now a day apart from YouTube users also likely to engage with video content on social media platforms. It is the most crucial steps in your video marketing strategy. It helps you to promote your video content on social media. Thus it is essential for you that your video should be easily shared on social media platforms.
You can do so by embedding the share button in your video content. So that the users can easily share your content on all the major social media platforms. It is also helpful for your video to get more like share and comments. All these engagements will not only help you to get more views on your video, but it also helps the video to rank on the top of search results. Keep in mind that never spoil your brand identity while sharing your content on social media.
8. Exploring Other Platforms
As we have already discussed that video content is more engageable than other content. Therefore you should not stick with just a single video sharing platform likewise YouTube. You should also upload your video on other video platforms such as Dailymotion, Vimeo, and much more. It will help your video to get more exposure.
Vimeo is both the paid one and the free one. If you have a collection of great video content, then you should try their paid plan. Besides, you should share your content across multiple blogs, social media channels, social bookmarking sites and so on.
The more you share, the more popular it can be. The tweet is one of the most powerful social media platforms. You can take advantage of this platform to promote your video content. All you need to do is tweet your pin and pinned it at the top of your Twitter Feed. It helps the visitors to have a look at your video content. Thus you can have a better conversion rate on your video content.
9. Adding a Transcript
The transcript is quite helpful to create more engagement with the non-english speaker too. You should never miss this important step from your video marketing strategies. You can upload the transcript file on your YouTube video. To do this, you need to create a word document, and you should write the same dialogue which you have spoken in your video.
Never miss the focus or primary keywords while writing the transcript. Use of keywords in transcript also help you to improve your video SEO. Remember that don’t you ever try to use compound words while writing your transcript. Because we usually create a transcript for non-english speakers who are not very good at english.
10. Using Virtual Reality
VR is one of the most popular and effective ways to make your video marketing strategy more powerful. VR video is extremely engaging and entertaining and does a great job is creating brand awareness. It helps you to grow your video marketing at a rapid pace. Now a day YouTube is also offering the VR experience.
There is only one issue with VR videos that it can only be watched on the VR devices. But the best part of VR video marketing is that the customers can feel your brand with the help of this technology. They can come to know how your product works in the real world. With the help of VR, you can also showcase your products on various scenarios to your customers.
In the end, i would like to suggest that video marketing strategies are not limited to these 10 points. Video marketing is continually changing, and the new video marketing aspect is developing with every growing year. But for 2019, you should follow these 10 points to make your boost your video marketing efforts in no time.