SEO stands for search engine optimization. It is the term that refers to some techniques that we use to rank our website on the top of search engine results. SEO is basically divided into two categories i.e white hat SEO and black hat SEO. In other words, there are three major types of SEO practices.
SEO is quite important because the motive of SEO is to improve the online presence, traffic and better rankings of the website. It is free and the most effective way to get traffic from major search engines. Basically, SEO is divided into two parts i.e white hat SEO and black hat SEO. Let’s have a look at these techniques one by one:-
Types of SEO Practices
1. White Hat SEO
A white hat SEO technique is the most reliable and legitimate SEO techniques followed by marketers. It is the best technique to gain higher rankings in search result pages. Google also suggests the marketers follow the white hat SEO practices.
White hat SEO practices are widely used in the world. Moreover, it follows the Google and other search engines guidelines and there is no risk of being penalized by any search engine.
White hat SEO practices start with high-quality content. Most of the marketers start their white hat SEO practices by publishing high-quality content on their website. Along with high-quality content, it also includes HTML optimization, website restruction, link acquisition, manual research and outreach.
White hat SEO practices are slow but the most powerful white hat SEO technique. It takes its own time to drive the results. But remember that it is the most last long SEO practice.
2. Black Hat SEO
On the other hand, black hat SEO is the most powerful but not reliable SEO practice in the World. In contrast, it is the practice to find out the weaknesses in the major search engine to get the higher rankings on SERPs.
Black hat SEO is against the guidelines of all the major search engines. That’s why it is considered as an illegitimate SEO technique. The most common black hat SEO techniques contain spam links, keyword stuffing, cloaking, hidden text and hidden links.
These techniques ruin the overall experience of users with the website. Because most of the time this technique redirect the users to those websites which as not worthy for the users.
As I have mentioned above that these practices ruin the user experience. That’s why traffic generated with the help of these practices doesn’t last. On the other hand, the rankings of the websites are also not able to stable with the use of these techniques. In contrast, the ranking obtained with the black hat SEO technique only survive for a couple of days or weeks.
Gray Hat SEO
Last but not least, among white hat and black hat SEO there is also a place where Gray hat SEO exists. Grey hat SEO is also known as no man’s land. In other words, it is the combination of both White hat as well as black hat SEO practices.
The benefits of Grey hat SEO is this, it helps the marketer to get instant results on search engine and it is quite a bit longer lasting than black hat SEO practices. That’s why it is still popular among some of the marketers who provide quick results in SEO.
Types of SEO Techniques
SEO techniques are basically divided into two parts the on-page SEO and the off page SEO. There is also an additional types of SEO technique that is technical SEO. But this is the part of developers and designers. The digital marketer needs to assist the developer and designers to improve the technical SEO of the website. Let’s talk about the two major techniques of SEO i.e On page SEO and Off page SEO.
1. On-page SEO
On page SEO as the name is referring that, it is the technique that is based on the activities that are carried on the page of the website. The marketer has full control over the on-page activities of the website pages. In this, the marketer optimizes the content of the webpage to rank it higher in the SERPs.
On page SEO basically includes the keyword research, internal linking, meta tags, meta description, URL optimization, alt tags optimization, and the most important quality content.
1. Keyword research
It is the most important step in on-page SEO. In this the SEO executive research the keywords based on the search volume, competition, and the relevancy with the business objective.
There are many types of keywords in the world. Basically, keyword divided into two parts the first one is short tail keywords that contain 1 to 3 words. And the second one is Long Tail that contains more than 5 words. Long tails keyword is always less competitive with a decent amount of search volume.
2. Infusing Keywords in Order of Priority
Keyword infusing is the technique to put the keyword inside the content based on the priority. Basically, we start with the two major keywords i.e primary and the secondary. We should place the keywords at least 5-10 times in a 1000 word long piece of content.
On the other hand, we should also place the secondary keyword at least once in the content. Remember that your primary keyword should appear within the first 140 words of the content.
Meta tags and meta description play a crucial role in SEO. Both are considered as the most important aspect of on-page SEO. Without both of them, it is hard to optimize the on page of a web page. The meta tags are basically used for the secondary keyword.
It helps Google to read and understands the content and the context on the web page. On the other hand, alt tags are also important in on-page SEO. It helps the search engines to understand the image used on the web page.
A meta description is also helpful for the user point of view. The meta description places with the title of the website in SERPs.
Internal links play a crucial role in the on-page optimization of a website. Interlinks help to create more user engagement on the website. You can simply put the internal links of your service page in your most popular blog post.
Heading tags just not make your website more user-friendly, but it also helps Google to understand your website content.
Heading tags are also helpful in making your webpage visible on the SERPs for the particular keywords. You should place your primary as well as secondary keywords in heading tags.
6 URL Structure
URL structure plays a crucial role in the on-page optimization of the website. You Should adjust the URL according to the primary keyword. It helps the webpage to rank well on SERPs.
Because whenever user put a query on search engine than the URL containing the search term always have the more probability to rank well on major search engine results.
Off-page SEO is the most crucial types of SEO techniques. It is the technique refers to those activities that are performed on other websites to rank the particular site. Off-page, activities are not fully controlled by the digital marketer.
Off-page SEO techniques include the post sharing, commenting on the post, social media posting, guest posting, Q&A and so on. Backlinks play a crucial role in the off page SEO techniques.
In fact, the motive of off page SEO technique is to get the high authority backlinks for the website. There are usually two types of backlinks the do-follow backlinks and the no-follow backlinks.
Sharing is caring, share the blog on social media and other apps it will help you to make your content go viral on social media and other web apps.
It also helps you to reach your post to a large number of people across the globe. If they found your post relevant enough for them, then they will share your content on their profiles and other groups and apps.
2. Guest Posting
Guest posting is the old but most effective method of off page SEO technique. It helps the digital marketer to create high authority backlinks for the websites. Guest posting is still most popular among most of the digital marketing experts.
Broken link building is the most effective link building technique. It helps the digital marketer to build high authority backlinks for free. There are millions of high authority websites that are having broken links. These sites usually contain hundreds of broken links.
4. Develop a Personal Touch with the Target Audience
This is the most advanced off page SEO technique. It helps you to develop a personal touch with your audience. When you reply and comment on the queries of the users. There is always a chance to get engage with your audience.
Get more off page SEO techniques From the blog given below:-
Now you may get enough data about the types of SEO. As the best SEO company in India. We know how to use the major types of SEO that will help us to rank the website on the top of the search results. We never follow the black hat as well as Grey hat techniques in our SEO process.