What is SEO?
SEO stands for Search Engine Optimization. SEO is the practice of increasing the quality and quantity of organic traffic on the website in the search engine. All major search engines such as Google, Yahoo and Bing have primary search results. It makes your website faster, user- friendly and easier to navigate. SEO provides the power to reach people when they are searching out information related to your services. SEO increases visibility within the traffic.
Why is SEO important?
SEO is important for optimizing a website for search engines. If you don’t optimize your website, then you will lose potential customers. Your competitor’s websites appear higher in search engine results than your website.
The users mostly click on the top 5 websites in the results pages. So when you take advantage and attract visitors to your website. In this situation, SEO is helpful to increase page rank. SEO increases the user understanding and usability of a website.
Users trust in the search engines. Keywords should be a presence in the top positions for the user is searching. It increases the user’s trust on the website.
SEO is the best for the social promotion of your website. Users search your website on Google, Yahoo, and Bing, etc. They will promote your website on Facebook, Google+, Twitter channels.
SEO is important for the smooth running of a website. Its benefit from SEO can be directly and indirectly. The direct benefit increases search engine traffic. In indirect benefit, off page SEO checklists can be used before publishing content on the site.
We can do SEO in two ways
- On page SEO
- Off page SEO
Off-page search engine optimization refers to techniques that can be used to improve the position of a website in the search engine results page. If you are trying to optimize the page of your site then off page SEO is necessary. Off page SEO improve the page rank of your website. We will discuss what is off page optimization using an example.
Example: Suppose your site is a place for you like a house. Where you are safe to stay. To clean your house, you do work. This work is on page SEO. On the page, SEO is the cleaning inside the house. But off-page SEO is the cleaning outside of the house such as home garden. For off-page SEO, you can social bookmarking and share your post on social media.
Off-page optimization will help make your website popular on the internet. You can get more visibility. Off-page SEO techniques help to increase visibility.
Top 17 Off Page SEO techniques:
There are the best off-page SEO techniques. Listed as follows
- Create Backlinks
- Social Media Engagement
- Social Bookmarking
- Perfect Page Layout
- Forum Posting
- Article Submission
- Guest Posting
- Link Exchange
- Directory submission
- Search engine Submission
- Classified submission
- Video Promotion Techniques
- Blog Review
- PDF Submission and Document Submission
- Image submission
- Question And Answer
- Infographic submission
These off page SEO techniques are the key implementations to improve your website rank. Off page SEO checklist will include all topics of SEO techniques. Here is off page SEO checklists
Backlinks make energy work for the website. Google does not rank your webpage without backlinks. If you want to put your site in the top ten, then backlinks are essential. If you give some backlinks and fresh contents on your website, then google put your website on top.
Now a question arises How to create off-page SEO backlinks?
For creating backlinks, you can use these techniques such as guest posting, social bookmarking, and directory submission, etc. you should use high PR (page rank) site to get do follow backlink. Because low-quality backlink doesn’t affect your website ranking.
Another Off-page SEO technique is social media engagement. If you want to improve your business, website or blog popular. For popularity, you can join with people on multiple social media platforms. It will help to grow your business and also get more backlinks. After writing your post, you can put on social media like Facebook, Twitter, Instagram. It will increase organic traffic.
Top Social networking sites
The best platforms to improve your website, Social bookmarking sites are essential. You can get high traffic to your webpage when you bookmark on popular social bookmarking websites.
Example: popular and High PR Bookmarking websites are
Perfect Page Layout:
The search engine doesn’t only create backlinks but also provide a perfect layout for your website. According to the perfect layout, all category should be associate on your homepage on the website.
Example: If you have ten posts on your website. All posts interlink to each other. You will link the landing page on your homepage. You can add more organic search page on your homepage. It will help to pass link juice.
Forum Posting Off-page :
It is a part of off page SEO optimization. Join search forums which are related to your website. It makes a connection with that community in your business. Give answer people’s questions, Reply to threads, and give your suggestions. Always join in “Do-Follow” forums. Use those website’s forums related to your products.
Example Let my blog topic is brand then I will join the Brand forum. I will answer of costumer’s questions and add the blog’s link. It will improve traffic and backlinks.
List of high PR forum submission sites:
High PR article submission directory is to Submit your articles. You can also give links to your website. Your content should be of high quality and unique. Choose the exact category and give a good title to your content. You post your article at least on 10 article submission sites.
Free article submission sites are
You can make yourself more popular on Blog by writing Guest Blog. Many Blog Guest Post accepts. To make off page SEO your website then guest posting is the best option. Visitors read the post through a guest post.
Link exchange is the best option to get backlinks. In link exchanging you get and provide backlinks to another site that related to your website. You can contact another website’s owner and said for link exchange. It will useful for page ranking.
Directory Submission is constantly working to build quality backlinks. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer period. Directory Submission is useful to build quality backlinks. Choose an effective directory submission that page rank is high. It takes some time to deliver good results. These results stand out over a longer period.
High PR directory submission list is:
Search engine Submission:
If you want to make popular your website, then add your website to the popular search engine. The popular search engines are Google, Yahoo, and Bing.
Classified Submission allows you to list your website on local classified sites. It helps website owners improve their search engine ranking. Most websites and services that advertise or promote their services in the classifieds sites. It will achieve better explorations and boost their online sales level. If you submit your website to free classified sites to increase your opportunity. The classified submission provides a greater result for online stores.
Video Promotion Techniques:
If you want to make popular your video, then popular video submission sites are useful. Give proper title, tags, description, and reference links. It is a popular way to get quality backlinks because all video submission websites have high PR.
Best video sharing sites
Review the blog related to your topic on your blog. Tell them about their admin So that they share your review with your visitor which will your off-page SEO well.
PDF Submission and Document Submission:
For creating attractive documents relating to your business or blog. The documents should have unique content. It may be in either pdf or PPT formats. Submit these documents to the document sharing websites.
Document sharing websites are
Share your photos on popular image submission websites. Your images should be optimized before submission. Image URL and title tag should be correct. Before submitting your images, check if they have a proper title, description, and tags.
Image submission sites are:
Question And Answer
High PR question and answer sites are the best ways you can get high traffic. Join high PR question and answer sites and search for questions related to your website. Give up to the point answers to these questions. Give a link to your website which will help in visibility.
Question and answer websites are
For creating an attractive infographic relating to your article. Nowadays infographics are popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage.
Infographic submission sites are
Off Page SEO tools:
There are some Free off page SEO Tools available on the internet. These off page SEO tools are analyzed your website. A list of free off page SEO tools that can help you better organize the website.
- Social markers
- Instant press release tool
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Apply these tactics to start your off page link building campaign to improve your SEO efforts. If you are still finding some difficulty in SEO then you can comment below or take a consultation from the best digital marketing company in India.