Social media is the most powerful weapon for marketers to interact with their audience. There are hundreds of social media post ideas to interact with the audience over social media.
So what are the best ways to do a post over social media? As a best social media marketing company in India, we know how the audience utilizing the social media platforms and which social media platform is much more popular than others.
In other words, we know the current market scenario of social media. As a business perspective having a large number of followers and fans over social media is not enough.
The business needs to convert their followers and fans into their paying customers. It is quite easy to say that growth over social media is quite easy. But having genuine followers over social media is always a tough job.
Even there is no guarantee that your followers will remain with you if your posts are not engaging for them. They will unfollow you if they get bored with your content. You may not want to lose your followers. You need to know what your customers are looking for over social media.
Please don’t you ever try to post the same content over and over again on various social media platforms. If you do so, the content will lose all its value.
Today I am going to share with you the top secrets of social media posts that will help you to get more engagements over social media. All these social media post ideas will work on all types of business industries.
1. Your latest blog post
Usually, bloggers and companies post one or two blog post in a week. The business can take advantage of their blog post and create a post on social media related to the blog post. Every time you publish a new blog post, you can promote it over social media to engage your audience.
Post a blog post over social media is not just helpful for the business, but it also beneficial for the business. The best part of it, you will post a new post every time on social media, and it also helps you to drive plenty of traffic to your website. Usually, the audience doesn’t visit the site daily.
It is also helpful to send a signal to the audience that you have published a new post. The best part of social media is that your users may also share your blog post with their family and friends. In this way, it may get a wider audience.
2. Create a Poll
Polls are the best way to engage with your audience. Nowadays, almost every social media platform is offering polls such as Twitter, Facebook, and Instagram. Polls encourage the audience to share their opinions and spend more time with your profile.
Polls are the best way to get useful insights about your audience. There are plenty of ways to create effective polls. You can use polls for anything i.e.; you can use polls after or before your product launch. It helps you to get what your audience think about your products.
3. Use emojis
Majority of small and medium business ignores emojis, just because they try to be professional. But emojis are much more powerful as they appear. You can use emojis on any social media platform.
Emojis sends the signals in the user’s mind that, not by a robot. In this way, it helps you to increase your click-through rates. More than 90% of users of social media use emojis in their social media posts. Emojis help you to increase your social media post engagement.
4. Video promos
Video has a higher conversion rate over image post on social media. It helps you to generate the highest ROI than any other type of content over social media.
It has already been proven that more than 60% of consumers purchase after watching a product video over social media. Video also generate more shares than images and text-based content over social media.
5. New products
Every business uses social media not just create brand awareness but also make some money by converting their followers into paying customers. Social media is the best way to create brand awareness when the new product launched.
Your followers can be aware of your new product even before it gets launched. After launching the products, you can also make the sale with the help of Instagram posts.
6. User-generated content (UGC)
User-generated content is always the best idea to interact with your audience. UGC basically refers to those contained in which the users use your brand name and your brand hashtag. You can share these user-generated content on your profile with your followers.
User-generated content build trust among your brand and your audience. It sends a signal to the user that you are the one who cares about the customers.
Therefore it encourages them to share the content related to your business over social media. They would like to see their posts on your profile after doing this.
7. High-quality photos
We all know that videos are better than images. But posting video content over and over again on social media will not work best for your brand. So what to do now. You can use high-quality photos with a mix of video.
Remember that posting a pic over social media should not be copied from other sources. You should post original and high-quality images over social media. Also try to avoid stock images, especially when you are presenting your brand over social media.
Stock image ruins the user experience and restricts you to create a unique brand identity. For this, you can take the help of a photographer for raster images, or you can also take the help of graphics designer for vector images. In most of the cases, vector images work best, and it is also cost-effective.
8. Customer case studies
The case study is the study that is based on reality. You can use the case study to tell them how your product has helped the clients to do something or to make their life better. In other words, a case study can be based on anything related to your products and your customer.
Suppose that you supply the healthy nutrients to customers, you can share a post in which you tell your followers how your customers are getting more fit with the help of your product.
You can also share a post in which you compare that your customer has tried a lot of methods to stay fit, but nothing worked for them. You can take an example, but the example should reflect on how your product has changed your customer life.
9. Company accomplishments
A lot of businesses don’t share their achievement over social media. Whether you have received an award or featured in a news article, blog or anything. You need to make a post related to the achievement of your brand. It increases the credibility of your brand among your customers.
10. Bring life to old content
Sometimes business gets out of content. And they may not have enough time to post anything. So what should they do in this case? They can repost the old post again.
If the post recently performs well over social media, then it may also have the chance to perform well again. You can also share the old content of your Twitter platform as the new one for Instagram.
To get engagement over social media is not that easy. There are plenty of ways to post over social media. But here I have shown the most effective social media post ideas that will work for your business. These ideas will not vary from industry to industry.