Nowadays SEO has become tougher than ever before. Everyone is making efforts to get higher rankings with the help of SEO. But to get a higher rank on Google and other major search engines require a lot of time and efforts. Basically, SEO is divided into two parts i.e on-page SEO and off-page SEO.
Off-page SEO techniques require a huge amount of time and efforts. In addition, off-page seo is not totally controlled efforts of the digital marketer. But on the other hand on page SEO technique are under controlled on the digital marketer.
In addition on page SEO techniques don’t require a huge amount of time and efforts. These techniques are easy to implement and provide help in getting the desired results. If you are doing on page SEO on the prebuilt website then you should perform an SEO audit before doing the on-page SEO of the website. It is quite helpful to know the key areas of the on-page SEO where you need to make changes.
1. Optimize Titles and Headings
Titles tags and heading tags play a crucial role in the on-page SEO of the website. Both of them are not just useful for the search engines but also helpful for the website audience. The keyword is the key to success for the title and heading tags. Therefore both the title as well as heading tags should contain the targeted keywords.
Title tags are crucial as SEO point of view there you should not miss the targeted keyword into the title tag. You should also try to place the targeted keyword at the beginning of the title tag. After that, you should pay attention to put the keywords in the heading tags.
Google gives preference to the H1 tag. So you should also place the primary keyword in the H1 tag. You can also write the same title as well as the h1 tag. You can also use the same title of your PPC campaign as your SEO title. If you do so you will increase the CTR of your SEO results.
Apart from that also optimize your meta description tags with the targeted keywords. You can also target multiple keywords on a single page. In fact, if you target the most competitive keyword then you can also rank for the similar but less competitive keywords. The more you have content, the more you can target the keywords within the content.
2. Prioritize Pages in Website Navigation
Navigation is also the most crucial aspect of on-page SEO. It is also helpful for the audience as well. You should place your most important pages in the navigation bar. Because if you place your most important pages in the navigation bar the
Google will give them more priority than other pages of your website. The homepage usually contains high authority. In this way, if you give a link from your homepage to other pages it will pass some link juice to those pages.
3. Add Breadcrumbs
Breadcrumbs create the structure within the website. When someone searches for a particular page of your website on the search engine. Then Breadcrumbs provide to smooth page path in the SERPs. Breadcrumbs is quite helpful for eCommerce websites.
All the online stores link their product page from their category pages. It means each category pages in holding the product pages. So make the category page strong so that the user can understand that the particular category page is holding the product page.
Category pages are usually well optimized for the keywords with the highest search volume. With the help of breadcrumbs, you can show the strength of your category pages and link to them with the related subcategories and subpages.
Most of the CMS comes with the inbuilt breadcrumbs features. If you don’t find the breadcrumb feature with your CMS then you can use the additional plugins with your CMS. On the other hand in a customized website, you can use breadcrumbs with the help of the code. You just need to put the code to appear your search results with breadcrumbs.
4. Implement Tracking Codes
Tracking code helps you to track your website performance. Remember that tacking is one of the crucial aspects of on-page SEO techniques. Without tracking, you can’t get to know what is happening with your website. Tracking helps you to find the weak spot of your website. Tracking basically provides the following data
- The pages where the bounce rate is very high
- The organic traffic
- User’s source
- A total number of users.
- Pageviews of all your webpages.
Google provides an excellent tool that can help you a lot in on page SEO. you can integrate Google search console with Google analytics. It will help you to find the page where the bounce rate is high along with the issue within the pages. In the customized website you need to place the code within the head section of your website.
But in the case of CMS, you can do the same with the help of the plugins. If you are using a number of tracking code within your website. Then you can take the help of Google Tag Manager. It will help you to implement all your tracking code efficiently. You can also use some of the latest analytics software i.e HotJar and Crazyegg both this software is based on heatmaps.
5. Install an SSL Certificate
SSL is also an important part of on page SEO techniques. Majority of websites don’t give the priority to the SSL certification. But in the year 2014 SSL become part of Google’s ranking algorithm. As there are the best wildcard SSL certificate providers available in the market at an affordable rate.
SSL certificate provides the security to your website. It helps you to protect your website from hackers. It also helps you to build trust among your audience. You can purchase the SSL from your website hosting company. On the other hand, you can also try the positive SSL which is free to use.
6. Use Schema
Schema is quite helpful to get higher rankings on Search Engines. Schema provides extra information about the web page to the search engines. There are plenty of schemas available in the online world.
The schema also helps you to get zero position on Google search engine. Nowadays schema is also helping in Google my business. With the help of schema, you can show your social media profile over Google knowledge panel.
7. Compress & Optimize Your Images
1 image is more than a thousand words. This is an old phrase but it is still useful for the websites. Images help you to create more user engagement over your website. But as we know images contain a huge amount of storage on the server. Apart from that it also requires more time to load whenever the user accesses your website on their devices.
Slow websites create a bad impression on users mind. So now the question is how can we use the images without providing them with the huge amount of space. There are two ways that will help you to save a huge amount of space with your images.
You can use some of the compression tools that will you to reduce your image size but doesn’t compromise with the quality. If you are using WordPress you can do image compression with the help of some plugins. Smush is one of the best and expert recommended image compression plugin.
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8. Increase Site Speed
Website speed is the key behind the success of every website. As I have already mentioned that images reduces the site speed. But there are some other factors too that impact the website loading speed.
You can also improve your website speed by using the great hosting services. The less the browser make the request to the server the faster the website loads on browser. To find out your website speed you can use pagespeed insights or GTX Metrix. You can also use the caching plugins and file minification plugin it will also help you to boost your website speed.
9. Interlinking with Keyword Rich Anchor Text
Majority of website owners ignore this important aspect of on-page SEO techniques. You can use interlinking to link the important page with the keyword rich anchor tags.
Whenever you post a new post on your website then you have to make sure to link it with the other relevant pages. You can also use interlinking plugins to interlink your pages in bulk.
10. Link to Relevant and Authority Websites
You should provide the outbound links to the high authoritative websites. If you provide the outbound link to the high authority website that is related to your content then it will help Google to understand that your content is holding some value for the audience.
11. Customized 404 Page
Nowadays website has a huge amount of pages. That’s why websites are now having a huge amount of 404s pages. Having 404 pages create a bad impression on the user’s mind.
So what should we do to create a better user experience even when the user navigates to 404 pages? The best solution to this problem is to use a customized 404 pages with a defined CTA (call to action).
In the case of an eCommerce site, you can use the customized 404 pages which are containing the discount code. It will help you to reduce the bounce rate as well as help you to make a sale.
12. Post Fresh, High Quality Content
You should always publish the high quality content on your website. Don’t compromise on the quality of your website content. The more you publish the fresh and high quality content, the more you get the relevant traffic.
You should also post the blog post regularly on your website. It helps you to send the signals that the website is active.
13. Make Mobile Friendly Website
Nowadays Google is giving the priority to mobile first websites. Now a days it has become one of the crucial aspect of on page seo technique. The other fact is that lots of users are loving to access the websites on mobile devices. Even they are start making purchase from the mobile devices.
If you are using a CMS you can make your website mobile friendly by installing a responsive template.
14. URL Structure
URL helps the search engine understands the page path. You should always make your URLs search engine friendly. You can do so by placing the targeted keywords within your URLs.
Remember that short URLs perform slightly better than the long one. You should also use the lowercase alphabets within your URLs.
15. Keyword Density
In the old days of SEO keyword stuffing was the popular trick to rank a website higher in the search results. But nowadays keyword stuffing has been banned by Google and other search engines. You should try to keep your keyword density from 1 to 2.5% within your page.
Now you have seen all the top 15 on page SEO techniques. Use these techniques to rank higher on all the major search engine. But you have to be careful while implementing these on page SEO techniques. If you still find it difficult to do on-page SEO of your website. Then you should take the SEO services from the best SEO company in India.