eCommerce sites are getting more popular than ever before. There are lots of ways to get traffic on your eCommerce website. But every eCommerce website owner wants to get organic traffic on their website. Therefore they need to do SEO of their website. Here in this blog, we are going to show you the best practices to do eCommerce SEO.
1. Keyword Research
Keyword research plays a crucial role in an eCommerce SEO campaign. If you want to run an effective eCommerce SEO campaign, make sure to kick things off with keyword research. It is impossible to optimize the product as well as category pages with the keywords. Here we are going to show you the best way to discover the untapped keywords for eCommerce.
Amazon suggest is a goldmine to discover untapped keywords. In this tool, you need to put the product category into the search bar. Then this tool will show you all the related long tails keywords with this particular one.
Keyword Tool Dominator
It is the best keyword suggestion tool it scrapes the Amazon’s search suggestions. You need to enter the keyword in the search bar, and it will show you plenty of keyword suggestions. The best part of this tool is that it shows more keywords ideas than Amazon suggest. You can save the keyword list to use it later.
Use your keyword in your category pages. Most of the eCommerce sites use their targeted keywords in their category pages. To find the main category of Amazon hovers the shop by Department button on the top of the homepage. You can also see the department’s subcategories to narrow your see the specific categories for your website.
SEMRush is one of the best keyword research tools. It is a paid tool but has the potential to uncover untapped keywords that no other free tools can discover. It shows the keyword that your competitors are already rank for.
For this, you need to put the URL in SEMRush and then move on to the organic search report it will show all the organic keywords of your competitor.
Wikipedia is the largest encyclopedia in the world. You can find almost every detail at any time through Wikipedia. It also helps you to find eCommerce keywords. You need to put the keyword in the search box after that you will find all the keywords related to that particular keyword.
Google Keyword Planner
Google keyword planner is a free keyword research tool. But it is not as good as other tools in generating unique keywords ideas. If you put any keyword in Google keyword planner, then it will show you the super close variation of that term. You need to put your time and efforts to take the full advantage of Google Search Console.
2. Site Architecture
Site architecture is the arrangement of the pages of your website. It is crucial from the SEO perspective. It is 2x crucial for eCommerce sites. The reason is eCommerce sites usually have more pages than any other blog website or business website.
You should make your website architecture clean and simple for the users as well as for the search engines. Keep in mind this golden rule in your mind. Your product page should not be more than 3 clicks away from your homepage.
3. ON-PAGE SEO
Now let’s have a look at on-page optimization of eCommerce websites. It is crucial for effective eCommerce SEO.
Add your primary keyword in your Title tag. To make your title tag more appealing add modifiers with it. It will help you to rank well in long tail searches. You can use these modifiers within your title tags.
- Free shipping
eCommerce websites titles can’t be as ordinary as other websites. Apart from modifiers it also needs to have click magnet words. Magnet words are those words that attract the customers to click on the title. Some of the major magnet words are a lower price, x% off, flat discount, free shipping etc.
Description tag also plays a crucial role in eCommerce on page SEO. It is really helpful in maximizing the CTR. The best part of the description tag is you get more space in this tag to add modifiers, as well as long key phrases.
You should write 1000+ words in your product and category pages. you can also use your keywords 3x to 8x within 1000 words description. It is already proven that long content ranks well in search results as compared to the short one.
Long content is quite useful for both the search engine and customers. Because. long content provides every single detail of the products to the buyer. So that the buyer can be sure about the product that they are going to purchase.
Keep in mind that it is not possible for anyone to write 1000+ words for every product description. The reason is some products may not holding that much details tp covered by 1000+ words.
The simplest solution for this problem is to write 1000+ words only for highly competitive categories as well as for the products. Here are the key points to keep in mind while writing 1000+ words content.
Optimal use of keywords
Hereby optimal use of keywords refers to use your keywords 3x to 8x time in your content. It is helpful for the search engines and users to understand your content. Don’t stuff keywords when writing your product or categories description.
Use Of LSI keywords
LSI keywords are helpful to write 1000+ words description with keyword stuffing. LSI keywords are basically those keywords that are closely related to your primary keyword. e.g. your primary keyword is shoes you can have LSI keywords like this men shoes, woman shoes, Nike shoes, best shoes, shoes lases and so on. You can use Google keyword planner, LSI graph to find LSI keywords.
Use short URLs
Always use short URLs but don’t forget to use keyword rich URLs. Make sure that your category page and your product page, is containing the short URLs.
Internal linking is one of the major aspects of SEO to rank your website up in the search results. It is also important in eCommerce SEO. Here is the deal if your website is having a blog post with high page authority.
Then you need to put the internal URL of your most important page within the blog post to rank it up in the search results. You can use Ahrefs to find the highly linkable page on your website.
Use Of Schema
Schema is a powerful weapon to rank well on search results. eCommerce sites can use reviews snippet to showcase their products on search engines.
You just need to add some simple code on your website to apply a review snippet. In fact, it is quite helpful for the search engine to know the value of your page.
Technical SEO is crucial for eCommerce sites. The reason is eCommerce sites holds thousands of pages. That’s why it is quite overwhelming for anyone to manage these pages. Here are the steps for eCommerce technical SEO.
You should audit your eCommerce website on regular basis to find out the following issues.
Too Many pages
eCommerce sites usually have thousands of products pages. But sometimes all the pages are not important for the eCommerce site. The reason is some product pages become outdated for the sites.
Therefore these pages don’t hold any weight for the site. These pages should be removed from the site or replace with the fresh one. You can also apply redirection form the old outdated page to the fresh one.
It is the most common problem with the eCommerce site. Having too many pages always leads to having duplicate content on the pages. By the way, the product page can be same but may have contained some variation as the duplicate page.
The simplest solution for this problem is to apply canonical tags in each and every page of your site. Therefore there can’t be any duplicate content remain in your site.
Thin content refers to those content that is holding only two to three lines. These kinds of content usually omitted the guidelines of the search engines. Furthermore, it is also not useful for the users as well because of the lack of information.
The simplest solution to this problem is to replace the thin content with in-depth content.
Site speed is important for every website. Therefore your eCommerce site should be load faster on every device. There are many ways to improve your website loading speed.
You can hire a developer who will remove unwanted resources from your website to minimize its loading speed.
Backlinks play an important part to rank a webpage in Google search result. Furthermore, the same phenomena are applicable in eCommerce sites as well. Backlinks play an important role in eCommerce SEO.
Here are the top ways to build high-quality backlinks for eCommerce sites.
Broken link building is the best way to get high-quality backlinks for your website. You need to find out the broken link of the high authority website and outreach them to replace their 404 outbound links with your content. You can also outreach them to replace their link are pointing to the outdated resources.
This technique needs lots of research and hard work. In this technique, you need to publish the outstanding content that is better or out of the box from the content that has already been published.
This guide is quite helpful for the new as well as for the existing eCommerce sites. All the steps mentioned above are crucial for the eCommerce. Therefore you should not skip any of the step mentioned above.
Apply these steps and see the results. If you still finding it difficult to rank your eCommerce then you can take the help of digital marketing company. We are the best digital marketing as well as eCommerce Development company In India. Have any query? fill up the contact form for further discussion.
If you are missing any major step in our blog then please mentioned the step below in the comment section.