Digital marketing trends keep changing with time. In 2019 the digital marketing trends have gotten a dramatic shift. Now a day SEO, social media, PPC, content marketing, email marketing as more does not remain the same as of last year. Digital marketing trends are evolving with new technologies.
There are new digital marketing trends and strategies has been arrived with the new high tech era. Now the business is using the latest business technology to be successful with the growing industry. That is why they are looking for the latest digital marketing trends. Today I am going to show you the top eleven digital marketing trends that work seamlessly in 2019.
1) Artificial Intelligence
Artificial intelligence is the future of the world. These days we can see AI on various services, tools, and devices. That’s is why it becomes a crucial part of the current digital marketing trends. AI is the most powerful technology that helps us to analyze consumer behavior, their search pattern, getting valuable data through various social, digital marketing platforms.
This information helps the business to understand how the user finds their products and services, and how much chances that they could be turned into the customers. A Facebook messenger bot is the most popular AI tool in the market. It helps the business to automate consumer services.
It provides the best user experience to the clients on behalf of the company. Moreover, it also collects valuable information about clients. Using the AI technology in digital marketing save the time as well as money of the business along with it also accelerate the growth of the company in a short period.
2) Programmatic Advertising
Programmatic advertising is also linked with the AI. The primary motive of programmatic advertising is this, it helps the business to target more specific users with their ad. It involves real-time bidding in real-time auctions.
You need not set the bid manually it will automatically bid on your behalf. All the major PPC ad platforms are using these trends in their sales. The best part of this automation is that it is more efficient, fast and generate higher conversion with the lower cost per acquisition. This trends will get more popular in the upcoming years. In fact, the majority of display ads will use this automation to generate more revenue with their advertisements.
Chatbots have added the extra flavor in digital marketing trends. These bots are getting more popular with the passing years. Even they are becoming a crucial part of digital marketing trends in 2019. Chatbots are basically AI-powered software. These bots use instant messaging to chat in real time, day and night.
It helps the business to get in touch with their customers anytime and anywhere. Majority of people are love to interact with chatbots while they are accessing the business sites. The reason is chatbots are faster, smarter, better, responsive and never lose the patient.
That’s why more than 80% of business is already using the chatbots and saving a massive amount to money. Chatbots also helpful in recall customer history, and it can do repetitive task flawlessly.
Personalization is not a new concept in digital marketing trends. Even it is one of the oldest ways to get in touch with customers. The more you get personalized with your audience, the more you can convert them into your paying customers.
Personalization will help you to stand out in 2019. This trend is not limited to the emails, even you can use these trend within your website content, products, services, and your ads.
Now there are lots of data that can be used to make your content more personalized for your targeted audiences. These data include the purchase history, link clicked, behavior and so on. These data help you to enhance your relationship with your customers. There is a simple formula of personalization:-
Personalization = Maximize enjoyment + Minimize search time
5) Video Marketing
Video marketing is one of the most effective digital marketing trends. Here is the number that helps you to understands the importance of video marketing in 2019.
- 70% of consumers like to share the brand’s video.
- 72% of business has improved their conversion rate with the help of video marketing.
- 52% of consumers are more likely to buy after watching the product video.
- 65% consumer like to visit a website after watching the video ads.
- 39% of consumers like to call the vendor after watching the video ads.
Now a day the best part of video marketing is that it is not limited to YouTube. Even some of the popular social media networks allow you to start a live broadcast of your video to get higher engagement.
In fact, live videos are gaining more popularity than pre-recorded videos. Many businesses are using these live videos for interviews, their product demos, behind the scenes, a glimpse of an event and so on.
Now a day various video equipment and high-quality smartphones cameras help the business to create stunning live videos for their business. That’s why the company is giving more preference to video rather than calls and emails.
Video SEO has also become a crucial part of the current digital marketing trend. Because now a day video is also showing in the SERP. 360-degree videos are the best videos to provide the user AR and VR experience. It helps the consumers to feel your products and services before buying them.
6) Influencer Marketing
Influencer Marketing is all about word-of-mouth. The primary motive of influencer marketing is to focus on key leaders to drive your message to the broad community members.
Influencer marketing is cost effective and time-saving. For example, it is possible to drive your message to the massive amount of people, but it will take time and money. On the other hand, you can do it with the help of influencers marketing, that is cost effective.
Influence is not a unique person, it can be anyone, i.e., the celebrities, bloggers, journalists, Vloggers or anyone who is having a massive community on social media, YouTube or on their websites.
It has already been proven that people trust more their known ones apart from the unknown ones. Influencer marketing is quite helpful to send your brand message to a large number of people.
Social messaging apps are also playing their part in the current digital marketing trends. Look at the stats below to understands the importance of social media messaging apps.
- Facebook has over 1.3 billion monthly active users on its Facebook Messenger.
- People and business sent over 2 billion messages every month on Facebook messenger.
- 1.3 billion monthly users remain active over WhatsApp
- People send more than 55 billion messages in a single day over WhatsApp.
These stats might be enough to understand the growing popularity of social messaging apps for business purpose. Apart from surfing the social media apps, people love to spend most of their time in messaging with each other.
This is the moment that makes sense to market your company services. Like email, you can send a personalized message to your customers directly into their chatbox. It increases personalization with your users.
8) Visual Search
Visual search is becoming the first priority of the users. It has been proven that the customers with buying intent love to do visual search apart from keyword-based search. This search takes digital marketing trends to a new level. In this search the user upload an image in the search box and get the specific results based on the image.
Pinterest is a visual search engine. The consumer is more likely to use Pinterest when they are near their consumer journey. Now Pinterest has launched a remarkable feature know as Lens.
This is a quite handy tool that helps the user to take a photo of an item to find out where to buy it online. The user can also search for similar products or view pinboards related to the item.
Apart from Pinterest Google lens is also a visual search engine launched by Google. This tool recognizes the object landmarks and other things visually through the camera app.
On the other hand, Camfind is also the best visual search mobile app. It works on the simplest phenomena. The users just need to take a picture of anything with the help of this app to find out all the details about the particular object.
Apart from typing, you can search with the help of images. You can do lots of things with this mobile app, i.e., price comparisons, local shopping, movie timings, and trailer showtimes. Etc.
We know that people spend most of their time on smartphones in their day to day life. It has changed the way brands to capture the buyer’s attention. Micro-moments is new consumer behavior. It is the moment where a business gets a span of seconds to grab the attention of the user.
People make instant decisions about what to eat, what to purchase and where to go and so on. Every marketer should take advantage of these micro-moments.
To take the full benefit of these moments, the business should reach the place where the consumer is looking to go for. There are lots of tools that help the company to grab the micro-moment information of their consumers.
10) Voice Search & Smart Speakers
Voice search has become an integral part of our day to day life. After launching of voice assistance like Alexa, Siri, Google assistance and so on. Now have a look at some voice search stats.
- Voice search will take over 50% of all the searches by the year 2020.
- Google is already getting 20% voice searches on their mobile queries.
- Bing is also getting 25% of voice searches.
Voice searches play a crucial role is providing relevant information to users. Now a day people are using voice assistance to search for any products and services with the help of their voice command. Many businesses have already implemented the voice search in their digital marketing strategies to deliver value to their customers.
Social media stories are the best part of current digital marketing trends. These stories are getting more popular with every passing year. You can use video, gifs and static images on your social media stories. The best part of social media stories is that it also helps you to add a link in your stories.
It helps the business to create brand awareness. Now a day almost every popular social media platforms are proving the story feature. You can use these stories to showcase your products and services, show the interviews, show behind the scene footage.
All these 11 digital marketing trends are quite influential behind the success of every business. If you are already using these trends than it is right for your business. Or if you are not using them, then you should start using these trends today.
If you still find it difficult to implement these digital marketing trends. Then you can take the help of a digital marketing company. These companies follow the current digital marketing trends that are quite helpful for the success of your business. You can get this help at nominal charges with us.