Lots of people have an opinion that content is all about writing a large amount of content. Therefore they link content marketing with writing a large amount of text and post in on social media platforms. But content marketing is more than that it’s not limited just with writing.
It is a vast field in the world of SEO and Digital Marketing. Every digital marketer always tries to make good use of their content to reach new customers. But keep in mind that content marketing is not that easy. It requires lots of efforts and dedication to be an expert in it.
If you want to succeed in content marketing, you have to work hard as an individual, or you can hire experts to produce various kind of content for you.
Here are the top 10 types of content that work best in SEO.
It is the best way to represent any text blog or article in a graphical and visual form. It is a combination of graphics and words. Infographics are part of our history, and it is still prevalent in the present and it will remain popular in the future. The reason behind this is that it is easier to understand than reading a whole article.
That’s people are more likely to share infographics apart from text-based content. Therefore you need to require much efforts to engage with your audience. Because your audience works as an evangelist when they share your infographics. By sharing by a few of your audience, there is always a chance that your content may go viral at any time.
Here is a tip for you try to create Infographics based on research and fact. Don’t waste your time creating Infographics without any statistical data. Because it is very costly to produce an engaging Infographic.
2. Memes and Gifs
Memes are GIF usually funny in nature and make any post more engaging as compared with still pictures. There it is also holding a chance to go viral more quickly. Memes create a moment for your audience to laugh once. That is why people like to engage with memes over social media and other online platforms.
Memes hold both good and bad signs with it. The good sign is that it is easy to create even a kid can create them. Lots of tools available online that can produce tons of memes in a shorter period. Now the wrong sign is that memes are not compatible with a known brand. Because they do not provide quality as infographics do. So it is suitable for emerging business but not good for an established company.
Don’t need to say anything about video content. YouTube is the best example to showcase the importance of video content. The video is the content that people love to engage. That is why you can see video content on social media sites like Facebook and Twitter to create more engagement with their users.
It also has been proven that video minimizes the bounce rate of the website. The video is for all even for small or a large corporation. Anyone can use them to engage with their audiences. There are lots of editor in the market that can make your video editing work easy. But you should hire some professional to create fantastic video content for your business.
Guides are more than an article. It is the full detail about something in the form of images and text. You can create a guide for beginners that can have the potential to engage with the audience.
For this,s you can encourage your audience to download your guide when they are reading your website content. You can use this by creating a creative guide with the help of the content writer and the graphics designer. How to guide works best than any other guide in the world.
The podcast is the audio form of the text-based content. But you can do the podcast as per your requirement, but it should be the focus on a proper topic.
The podcast is becoming very popular these days all the top level digital marketer are using the podcast to spread their content on the internet. All the businessmen use to listen to the podcast while they are traveling. That is why podcast always leads to having engagement with the right audience at the right time.
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The interview is the best form to engage with your audience. You can take the interview of any popular personality in your industry because the audience loves to hear about the experience of the ideal person.
You can ask some valuable question to interviewed person so that the audience come to know what they are looking to have from the interview. A single interview can make a significant impact on your efforts to engage with your audience. You can take the interview of any well-known personality i.e. the actor, famous blogger, famous writer, business, etc.
The blog is the most popular way to engage with your audience. Blog and video are competing with each other, but you can embed them as a single piece of content. It differs from the old age article because the article is more professional then blogs.
Blogs are quite informal that why it is more engaging for the audiences. Moreover, there is no limitation to embed content on a blog post. You can embed images, graphics, memes, gifs, and video in your blog post to make it more engaging and deep.
8. Case Study
The case study is a study in which one of your customers tells the story of your product or service to the rest of other customers. In the case study, the customer usually tells how your service or products is changing their life.
They describe the significant role of your product or service in their life. The case study is engaging because the users want to listen to the story about specific services and they love real-life stories. That why the case story is crucial to creating engagement.
Checklist showcase the step by step procedure to do something. The checklist is engaging able because it provides the right path to the audience whether they are the beginner or the professional once.
It is the most prescribed way to tell your audience to start and end something in a comprehensive manner. You can provide a checklist on any topics. It also works as tips for the audience. Most of the users love to read list before starting something for the first time. .
10. Live Videos
The massive number of the audience like live video content. Lots of social media websites see the huge rise in live video watch time. It is more than other video content on the site.
That way all the well-established business are using live video content to create engagement with their audience once or twice in a week.
Let’s Sum Up
All these ten types of content that work best with SEO and make a good impression in your audience mind. It will also help you make your SEO efforts more effective. As a result, you will have a higher chance to rank well in search results.
Don’t pick up four or five ways from these list tries to make use of all these points and start getting the results as soon as possible. A quick tip at the end for you don’t try to generate lots of content all the time tries to create enough content that has the value for the audience.