The Podcast is one of the oldest entertainment media. The Podcast exists for more than a decade.
But now a day they are getting more popular. There are thousands of Podcast available in the world. It is near about 550,000 Podcast out in the world. It is easy to start a podcast without putting much efforts.
But without promotion, you can’t grow your Podcast. Whether you have a digital marketing Podcast, Beauty tips cost or any other Podcast. The promotion is the crucial aspect. That’s why the Podcaster should look for the new tools to promote their podcast. Here in this blog, we are going to explain to you how to promote a podcast.
Table of Contents
1. Submit your Podcast To Podcast Directories
A few months ago the podcast was only limited to the Apple users. But now a day google also has its own podcast directory known as Google Podcast. Google Podcast is getting popular these days that’s why it is crucial to submit your podcast on this directory.
On the other hand, the Apple Podcast is also the best directory to submit your Podcast. It is the world’s largest podcast directory. With the help of these directories, you can promote your Podcast to millions of peoples. You can also submit your Podcast to Blubrry. It is managed and operated by the podcaster from various locations across the globe.
2. Submit Your Podcast to Streaming platforms.
Streaming platforms hold lots of internet traffic. One of the free broadcast platform iHeartRadio has included the podcast section for their listeners. Another great streaming platform is TuneIn.
In this platform, lots of radio stations are listed from around the world. You can also submit your Podcast to Stitcher Podcast as well as Spotify. Both are amazing platforms with lots of listeners around the world.
3. Allow Website Visitor To Subscribe Your Podcast
This is the same process as we allow visitors to subscribe to our blog newsletter. It is quite helpful to convert visitors into permanent subscribers. You can do it by creating a “subscribe to Podcast” call to action.
So that the users can easily subscribe to your podcast. If you have a WordPress Website than you can do the same with the help of the plugins. There are lots of Podcast plugin available for this task.
4. Get Reviewed by your listeners.
Reviews play a crucial role in the success of the Podcast. More the positive reviews more your Podcast becomes popular. You can get the reviews by asking your listeners to leave a review at the end of your every episode.
The reviews are quite useful in your Podcast ranking in major Podcast directories such as Google Podcast and Apple Podcast.
5. Use Social Media To Promote
Social Media is playing an essential role in one’s life. That’s why it becomes necessary for you to promote your podcast on social media. Billions of users are active on social media. Therefore you can reach them easily there is no need to be on their friend’s list or follow them.
Most of the time users share those content what they like on social media. So it is crucial for you to create an amazing visual that will help you to get more engagement over social media. I would like to suggest you create a video clip to get more engagement.
If you have a page or Facebook group, then you can pin a post on your page that holding your podcast link. It becomes easy for the listener to visit to your podcast via your Facebook fan page. Apart from that, you can also paste a link of your podcast in your Instagram bio section.
Besides, you can also use Facebook and Instagram stories to promote your podcast. Furthermore, you should use IGTV to show your Podcast’s behind the scene clips to your users. Remember that never make mistakes as others do. Start promoting your podcast at least 24 hours ago before it goes live.
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6. Do Podcast SEO.
Podcast SEO sounds wired? Of course, lots of people might think that SEO is not an essential aspect of Podcast. But wait, Podcast is the same as our blog post the only difference is that it in audio form. It is necessary to SEO your podcast on both the web as well as on Podcast directories.
The basic of SEO remains the same for the podcast as well. Suppose that you are podcasting about content marketing. Then your Podcast title should be on content maketing. Moreover, the description should also contain the content marketing keyword or synonym of it.
7. Be in Touch With Other Podcasts
Again this step is similar to the blog post promotion. If you need to promote your blog you need to be in touch with other bloggers in your niche. The same phenomena are applied to Podcasts. Other podcasts may have a vast audience as compared to your audience.
Podcast listeners are becoming more enthusiastic than ever before. They are not limited to listen to a particular Podcast. They love to explore new Podcasts. This is the micro-moment for you to promote your Podcast. For this, you can make a short promo of your Podcast and send It to popular Podcaster to promote it for you.
8. Adapting Your Podcast for Other Platforms
Make sure that your podcast should be ready to share on other platforms such as YouTube, Mixcloud, and SoundCloud. Because most of the time your Podcast may change considerably when shared on other platforms. Apart from that make sure that the users can comment on your podcast without any hassle.
You should share your podcast on various platforms that are not explicitly designed for Podcasts such as YouTube and Vimeo. Always create a catchy eye thumbnail of your Podcast so that the people get an idea about your Podcast topic.
Make sure that your podcast should be ready to share on other platforms such as YouTube, Mixcloud, and Soundcloud. Because most of the time your Podcast may change considerably when shared on other platforms. Apart from that make sure that the users can comment on your podcast without any hassle.
You should share your podcast on various platforms that are not explicitly designed for Podcasts such as YouTube and Vimeo. Always create a catchy eye thumbnail of your Podcast so that the people get an idea about your Podcast topic.
9. Be a Guest on Other Podcasts
It is the same as guest blogging. The only difference is that in this you appear as a guest in someone Podcast. It will help you to create your identity as one of the most reliable Podcasters. It will also help you to get in touch with lots of new listeners in your niche.
You can also be in contact with other Podcasters on the podcast community over the internet. It is the best way to get in touch with new Podcaster and appear as a guest in their Podcast. Community helps you to share your thoughts with other Podcasters and build a strong connection with them.
10. Transcribe your audio
This is another best way to promote your Podcast on other platforms. Almost every popular Podcaster are offering to transcribe with their Podcast. So that anyone can understand their podcast easily.
It is also helpful from the SEO perspective. You can also user transcribe on your YouTube video so that the users can listen to your podcast while reading the text as well. You can do this by using some of the online services at the lowest cost.
Let’s Sum Up
The basics of promotion over the internet still remain the same. The only difference in podcast promotion is that it is an audio format and it has different platforms to promote.
But if you follow the basics of promotions effectively, then you will definitely make your Podcast popular in few days. So let’s get back to your work and start promoting your Podcast by using these useful techniques.