Importance of keywords in SEO

Keywords are most important for On Page SEO. SEO set the position of the article in SERP (Search Engine Result Page) on google. We target a phrase in SEO that called Target Keyword. If you post the new article but how Google will know that the article is on which topic.

Keywords are essential for what people are searching. The content you are providing for filling their requirement. You aim to increase ranking on search engines. Keywords are used to drive organic traffic to our web

site. The keywords you choose will determine what kind of traffic you get. For example, you might want to rank for “coffee shop.” But for some reasons, you might end up attracting traffic that’s interested in finding a “pizza place. It means you will use the wrong keywords. The keyword is described to the audience as they about your content.

You should create content that increases organic rank. High-Quality Content will drive visitors to your site. You should understand the requirement of visitors. What language they use and what type of content they search. You can do this by communicating with customers. You can use frequenting forums and community group.

What is a keyword?

Regarding SEO, Keyword is a phrase or sentence that the searcher enters into a search engine. It is also called “Search Queries.” You use the title to describe the article. A keyword is a particular word that describes the contents of a web page. Keyword form part of a web page’s metadata. Keywords help in search engine match a page with an appropriate search query.

For example, if you want to write something on a particular topic. Suppose you write about java programming. You will search Java programming assignment help or help with java assignment.

Java programming assignment is a keyword. You can’t say it post title. It is a phrase. You increase your site traffic through keywords.  The topic you write-on is also a keyword. If you write SEO friendly article, then you will target a phrase. This phrase is a target phrase. It will even say the target keyword.

Keyword types:-

Keywords are two types

(1) Short tail keyword.

(2) Long tail Keyword.

Short tail keywords in SEO:-

Short tail keywords are in 2 to 3 words. Almost these type of keywords is used. For example “earn online money,” “free online earning.”

Long tail keywords in SEO (Head Keywords):-

Long tail SEO is a technique of targeting highly specific long tail keywords that usually consist of 3+ words. It is much easier to rank for due low competition. Long tail keywords are in three or more words. These Keywords are more effective in the searching engine.

These keywords help increase blog or video rank. For example “how to earn money online,” “how to enter keywords properly” etc. A long tail keyword defined intents. If searchers will put a long tail keyword, then short tail keywords automatically covered.

For example, if you want to search for the dog. You didn’t know what they want to search about a dog like dog food, dog breeds, etc. if you search “best organic dog food for a puppy,” then the long tail keyword is helpful to search about dog food.  Long tail keywords are used when the website wants to refine search terms to the web page.

LSI Keywords:-

LSI stands for Latent Semantic Indexing. It is a method that describes the relationship between contents and keywords. When a search engine crawls your web page content, then all common words are identified as a keyword. It is also helpful for phrase stuffing. In Contrast, LSI search words in content that related to the title. LSI observes the repetition of words in your web page.

For example, if your post title is “Budget laptops” then LSI search related words in your content. The related contents can be “inexpensive laptop,” “less price laptop” etc.

What is Keyword Density:

Keyword density describes how many times you use a word in an article. How many times the keyword used in the article.

For example, if you have 100 words. In 100 words, a phrase used three times then keyword density is 3%. According to searching, High keyword density SEO is the best sign. If you write a keyword once time, then it is wrong. It is also called keyword stuffing. If you do it, then your page will not show in a google search.

When bots crawl your page, then bots crawl keywords. It helps define the rank of your page by keyword. You should try to use the keyword two or more times. Avoid keyword stuffing. If you want to increase page rank quickly then will be a focus on the primary keyword or long tail keyword.

Keyword placement in SEO Writing:-

• You should place the keyword at the exact place in the post.
• Put the keyword in the title.
• Use the keyword in the first paragraph.
• Use the keyword in the image alt tag.
• For heading or subheading use H2 or H3 tag.

Tools to find keywords:-

If you want more people to visit your website, read your content and buy your products or services. The simple way to achieve it is to find out what your potential customers. They are searching on Google and create content on your website around these topics.

You will know people’s needs, interest, and desires how your business would benefit if you could analyze. You will focus on search terms that are related to your business domain. The customize content on your website to serve the actual needs of your customers.

There is many keyword tools, but the favorite tool is keyword research tools are Google AdWords Keyword Planner, Ubersuggest, and Hit Tail). Google AdWords Keyword Tool allows you to export suggestions for keyword and phrases.

Keyword tools used to optimize your main business page and give great topic ideas. For keyword Planning Google AdWords, Semrush is best tools available on the internet. We can choose a keyword by using these tools.

For AdWords you login google AdWords keywords. After that select keyword planner in tools and analysis. According to picture type your topic. Click on Get ideas. You will have keywords suggestion, copy those keywords and used on the blog.

Let’s Sum Up

Keywords are the spirit of SEO. Without keywords can you do SEO? The answer is no because keywords are the words which tell the user and search engine the topic of the page. Thus keywords are the crucial entity of SEO. If you want help regarding SEO, then we are here to help you. We are the best digital marketing company in India.