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How To Start A Podcast To Make Digital Marketing More Effective

How to start a podcast

The craze of Podcast is increasing day by day. As a business owner, Podcast is something you should consider to reach out to your target audience and grow your organization. Now, you guys ask a question-“ for learning podcast should we spend a lot of money?

“Well, to learn podcast we need to spend money initially, but we don’t need any training to learn podcast. Even a non-technical person can also do a Podcast. However, it’s not so easy to create a professional Podcast.

One thing you have to remember while using Podcast is Commit. To develop any listener base, we have to be ready to release episodes. Advertisement and sponsorship are two things necessary to generate income from Podcasting. We can start the Podcast with proper equipment as well.

To start a podcast, we need the following things:

Microphone

You can use any Microphone to record our podcast. But usually, there is a difference between high and low-quality microphones. The top best microphone available in the market is Audio-Technica AT2020s. However, it depends on you what type of Microphones you want, whether its analog microphone or USB microphone.

In Analog Microphone, XLR connectors are used. You need another device for recording the audio. However, recording with a USB microphone is quite easy due to analog to digital converter.

That’s why USB microphone connects with any computer. Instead of that if you want to use any basic microphone or gaming microphone, you can use that as well without any hesitation.

Computer

In order to record, upload and edit your podcast, you can use any Mac or Windows computer. Ports are also playing an important role whether it’s a window or apple computers. USB microphones are necessary for the USB port. For analog microphones, USB port and 3.5 mm audio in jack is necessary.

Audio Editing Software

For recording, producing and editing of audio, we can use DAW which stands for Digital Audio Workstation. Licensed tools (pro or reason tool) under DAW can cost between $300$ to $900.

There are other apps also available in the market. Audio editing software by Hindenburg costs $100. Auction CC is Adobe’s audio editing software costs $19.99. However, in the initial stage, you can also use Audacity which is a free open source
program.

Audio Interface

In Audio Interface, We can start recording via Analog Microphones. We can plug in one or more than one analog Microphone on our computer. Audio Interface will convert an analog audio signal to digital signal. Audio Interface can cost in-between $30 to $300.

XLR Recorder

XLR Recorder helps us to mute and adjust the sound level. They can capture multiple microphone channels. We can easily store audio files on a memory card. These are fantastic tools, but they can be expensive. The cost of the XLR Recorder starts from $100 to $500.

Well, I know very well you people are thinking isn’t an expensive process? The answer is yes. Initially, you have to spend money to start a podcast, but that is just
in the beginning, after that, you are all set.

Steps to start a podcast:

1. Narrow your topic

Just like blogs, there are a large number of podcasts available. We can find a podcast about anything. We have to find things to convert old ideas into new ideas. For example, if you want to make a podcast for music, there’ll be an audience for that podcast.

Once you select a topic for a podcast, narrow that topic, and this will result from adding a spin to it. You have to find an article that is personally interesting and would be like and appreciate by the audience.

2. Download and install Audacity

Audacity is a free and open source Digital Audio Workstation. It is the best DAW for Podcasting beginners. We can use Audacity in Windows, Linux, and OS X.

Remember a few things while we download and install audacity.

3. Edit and Record your podcast

The recording is very easy in Audacity. But, there are a few points you should remember while we are recording our podcast.

Now, the steps to add music and make any necessary edits are as follows:

If you want to cut anything out of Podcast, then you have to take these steps.

After all the recording and editing steps on particular audio, you can arrange all the things sequentially with the help of Time Shift Tool. You can slide a video according to their track.

To get a better sound quality in the audio track, we can use Equalizer and compression settings. We can use Equalizer and Compression in multiple articles. When you get everything like better sound quality after that, we can save our work.

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4. Recording with multiple Microphones

Recording with multiple Microphones is costly. Multiple Microphones helps us to fix other’s people audio easily by adjusting the Microphone sound level. With multiple USB Microphones, Audacity can record one audio input at a time.

While using Multiple Analog Microphones, we have to remember these things.

If your co-host is far away, it can be the toughest job for you to use Google Hangouts, Skype and other calling services. We can also use additional software Pamela or MP3 Skype Recorder and import the call audio into Audacity.

We can adjust the Sound level as well. The best part of Audacity is that it’s free. We don’t need to
spend any money.

5. Export and Tag MP3 file in Audacity

With the help of MP3 Exporting, it’s quite easy to export your Podcast as an MP3 file. However, you have to remember these things while exporting your MP3 file.

6. Add Podcast Chapters

Podcast Chapter is an effective approach to provide users more control on the basis of their listening experience. A podcast can cover a variety of things such as we can give ease of access to our listeners.

Podcast chapters act like chapters in a book. We can skip the introduction as well. We can add images in podcast chapter as well.

7. Find some theme music

It’s difficult for us to recording and writing theme if we don’t have any knowledge about what we are doing? We can find free tunes on the Free Music Archive and Vimeo’s Music Store.

Conclusion

A podcast is one of the most influential media to get connected with the top business. A survey has proved that lots of people in business love to listen to a podcast while they are traveling.

That’s why the value of the podcast very high. So start your Podcast by following these steps. If you are a startup and looking for digital marketing services, then you can contact us at any time. We are the best digital marketing company in India.

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