Email marketing strategy is the key to every business. As the best email marketing service company in India; We know the importance of an effective email marketing strategy.
Email marketing is one of the highly used digital marketing channels in the world. Did you know that? There are more than 250 billion emails sent daily. It is a mix of promotional, professional, personal, and informational emails.
The experts have taken an estimate that the number will reach 333 billion days emails by the end of 2021 — likewise, other digital marketing strategies. Email marketing strategies have also changed over the years. Old era email marketing strategies will not work today.
It happens with different digital marketing strategies too. But email marketing is still the most effective marketing strategy in the world. Most of the digital marketing company uses email marketing regularly. Email marketing delivers the best ROI. In some cases, it is better than other SEO.
There is no comparison between email marketing and other digital marketing channels because email marketing outperforms other digital marketing channels.
Without an effective email marketing strategy, it is nearly impossible to run a successful email marketing campaign. Email marketing is the best digital marketing channel to promote your products and communicate with other business as well as your potential customers.
Today, I am going to share with you the most effective email marketing strategies that will help you to achieve extraordinary results with email marketing. Let’s dig into the blog and find out the best email marketing strategies.
Table of Contents
Most Effective Email Marketing Strategy
1. Personalize your messages
Personalization is a crucial aspect of email marketing. The more you write a personalized email to your recipients, the more you get the chance to convert the email into the leads.
As a result of this, personalization doesn’t mean that you have to send individual emails to every single subscriber. Personalization is a way to create an email that is having the individual names and email ids of big brands are taking advantage of email personalization.
It has already been proven that 6x higher rate. Email marketing is full of competition. But personalizing your out in the competition. The best way to personalize the email is to address the readers by their name.
You can find this feature in almost every email marketing tool. If you send email subject lines that are containing the recipient’s first name, then you may have the 16% higher open rates. Here are a few more tips on personalization of an email.
Ask for the right information upfront
Email marketing starts with the signup form. Sign up form help you to get personalized data of your customers and targeted audience. Without the data, you can’t make your communication more personalized for your audiences.
Use a real reply-to email address
Allows your audience and customers to reply to your emails. Whenever you send emails to the recipients, you should embed the real reply address so that they can respond to your emails.
It helps you to create more credibility among your audience. It also sends a signal to the recipient that their feedback is valuable for your business.
Use your real email signature:
Always use real email signature instead of sending the email without any email signature. Emails without email signature seem spammy emails for the recipient.
Remember that email signature should contain the real contact details. It provides the opportunity for the recipients to connect with you. Thus it helps you to build a relationship with them.
2. Segment your subscribers
Segmentation is the most crucial factor in email marketing. It helps you to make your email marketing campaign more targeted. Segmentation is the most powerful way to make your email marketing most effective. Here are a few ways to segment your audiences.
Segment by company size
Company size also plays a crucial role in the segmentation of email marketing. If the company size is small, then they might not be ready for the business conference of the years.
On the other hand, a large organization would like to have the business conference of the year. For this, they might send emails to many other small businesses.
Segment by sales cycle
It is an essential factor of segmentation. In the early stages, the buyer might not be interested in promotional emails. Instead, then they would like to have the email regarding product demos and case studies of the products.
It helps the business to convert the recipient into the paying customers. On the other hand, if the buyer is well aware of your product, then you can send them an exclusive discount email to get the direct sale from the email.
3. Send mobile-friendly emails
Most of the emails are opened on mobile devices. Nowadays, more than 61% of emails opened on mobile devices. This number is increasing at a rapid pace. Majority of people love to would like to read the emails as soon as they wake up in the morning.
That’s why the business needs to optimize the email content for mobile devices. If they don’t do that the users will surely unsubscribe from their email services.
Let’s have a look at the tips to optimize your email campaign for mobile devices.
Implement responsive email design (RED)
Always try to create a responsive email design. Don’t design the email which is based on a single screen size. It should be compatible with every screen size. Most of the email marketing software is offering responsive email design functionality.
Keep the subject line and pre-header short
The email subject line is the key to success for any email marketing campaign. It plays a crucial role to create an impact on the users’ mind. The email subject line should be short so that the users can understand the email topic.
The pre-header text is also a significant factor in email marketing. It should also be short and straightforward and also have the call to action.
Make the CTA big and obvious
The primary purpose of email marketing is to get the linked clicked on the given CTA. Text link can be, the better option for table and larger screen size. But when you placed the text-based links within your email.
Things will not work as you expect. Therefore the email should contain a significant and obvious CTA for mobile devices.
4. Test copy, design and buttons
Testing is an essential aspect of email marketing. It is playing a crucial role in every field of our life. We do testing of home pages, landing pages, and email templates.
Testing helps us to get more precise data about what is working or what not? Based on this data, we can get into the conclusion about the steps to make the email marketing campaign more effective.
The subject line is an essential thing to test in an email marketing campaign. Here are a lot more things that you should test while delivering the email.
From address
From address has a massive impact in email marketing. Do you know that? From address decides whether the recipient will open the email or not. The more your name is trusted for the users, the more you have the chance that the users will open the email. You can do it by sending the email by your company name, your CEO name, or any other high managerial level professional name.
Plain text vs. HTML campaigns
Send a plain text email campaign to your recipients. Don’t add too much graphics within your emails. Because most of the users think that email overloaded with graphics are spammy. So try to send the plain text emails because these emails are more personalized to the users.
Long vs. Short emails
The email length also matters in case of effective email marketing. Here is the fact, if you send promotional email to the users. Then your email should showcase the key features of the products.
On the other hand, if you send an email to promote your blog post. Then the email should be small enough an overview of the blog post.
5. Automate email campaigns when possible
Automation minimizes the efforts of digital marketers. Now a day, trigger emails are sent automatically to the users based on their behavior on the website. Suppose that, when someone subscribes to your email marketing, then it will send the welcome email to their email address.
Likewise, this one, there are other trigger emails, emails, order confirmation email, shopping cart emails, and so on. Trigger emails perform a lot better than traditional emails.
Sometimes these emails also work as a reminder for the users. Setting up the trigger emails are also an expensive and complicated task for any business.
Works best with the trigger emails. Let’s find out the best types of trigger emails that any company can send.
Activation
Users create an account on the free registration platform too often. You can provide them the activation email to cross verify their account.
Sometimes you can also send them the username and password within the email. Do you know that if you do the same, then you create authority and trust among your users?
Win-back
You can also send an email to the users when their product subscription is going to end. It helps them to be aware of the product expiration. Along with it also helps you to retain your customer for another year.
You can also send them an email about the new product features and new plans that might get changed.
Surprise
Customer loyalty is playing an essential role in the success of your email marketing. You can maintain your customer loyalty by offering them rewards for their loyalty.
You can send the surprising emails to the loyal customers by providing them the free license of your products and services, a gift card, a gift coupon, and so on.
Conclusion
Email marketing is an effective way to get in touch with your new and existing audiences. It will remain more effective in the upcoming years too. Email marketing is delivering the best results to the businesses.
Likewise, other digital marketing channels, email marketing. It is not as simple as to send emails in bulk. In fact, it is becoming more targeted and also values added to the users.
It is the right time to update your email marketing strategy and get out of the traditional email marketing strategy. Nowadays, email marketing offers a variety of features.
You can test new elements to your email along with you can also test your email by AB testing.
If you follow this strategy, then your email campaign will perform better, you will also explore new ways to grow your business. It is the strategy that works for my business and also works for the top class business.
If you have a better email marketing strategy, then comment below in the comment section to let us know email marketing strategy.