If you curious to learn about how products are listed on Amazon, you are not the only one. As a merchant, once you learn about how Amazon’s SEO functions, Amazon FBA (Fulfillment by Amazon), or Amazon PPC (Pay Per Click), you can increase product sales faster.
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What is Amazon SEO?
Simply put, Amazon’s search engine uses an algorithm called A9, just like Google uses PageRank (PR), to list their products. If you learn more about how the A9 and A10 algorithms work, it can give you a perspective on how to market your product on Amazon. Click here to know more about Amazon trends.
How Does Amazon’s A9 Algorithm Work?
Amazon uses a smart and innovative tool called A9 to provide a seamless searching experience for all its customers. Wondering how Amazon’s SEO works? It’s a smart tool that uses fundamental principles to list top products.
Before diving into how Amazon’s A9 algorithm works, it’s important to understand what’s the purpose of Amazon SEO and how the concept varies from Google and other search engines.
Being a marketplace, the sole purpose of Amazon is to do business and make money. Hence, SEO designed to fulfill the objective of making money.
5 Factors that Influence the A9 Algorithm
Keywords
You must have heard about how keywords play a vital role in determining the results for SEO for ordinary search engines, e-commerce websites, and news articles. But do you know how it helps Amazon’s A9 algorithm? Turns out it functions in the same way, by increasing product ratings.
Have you ever seen products on e-commerce sites with product titles that run longer than two lines? It might seem ridiculous to add so many descriptive words within the title, but that’s related to SEO.
As a prospective customer if you type “hair styler”, Amazon will give you many options ranging from hair styling products and appliances. The keywords here were ‘hair’ and ‘styling’. As these words used in the descriptive titles of a wide range of products, the A9 algorithm simply picked all of them.
Sales History
Merchants selling products on Amazon are not the only ones making a profit when they make a sale. Amazon also earns a share of its profit. To put things in perspective, for Amazon to earn profits, they need to rank products that show a greater potential to sell.
So, the second thing the A9 algorithm looks at is sales history or how much demand a product has. The more promise it shows, the better its ranking.
Consumer Ratings and Reviews
Consumer ratings play a vital role in determining Amazon’s A9 algorithm. It has the power to sell or destroy a product.
Although it naturally picks higher rated products, don’t be afraid to see the products that not rated well. There could be other reasons why Amazon has chosen to show it amongst the top listed products.
Click Through Rates
Vibrant photographs and well-written descriptions not simply pleasing to the eye, but they also get picked up by Amazon’s A9 algorithm.
Merchants dealing with a large number of products often do not spend much time on their product descriptions. But, many products rely on product information to make a sale.
FBA
FBA or ‘Fulfilled by Amazon’ is an endeavor by Amazon to help and support smaller businesses while making a profit from the transaction.
The products on FBA will have a greater advantage while being ranked higher in the A9 algorithm as Amazon will also profit from its sales.
What is Amazon’s A10 Algorithm?
Think of the A10 Algorithm as a slightly different version of the A9 Algorithm with a focus on customer searches. So, the A10 Algorithm works towards providing the buyer with optimized search results suitable to their needs.
5 Factors that Influence the A10 Algorithm
Sales History
Since A10 focuses on the customer side of things, products that have sold well and consistently in the past ranked well in search results.
Organic Sales
Products purchased by customers directly from the search results are considered to be organically sold. The more products you can sell organically, the better your prospects of ranking well in Amazon SEO.
Organic sales are a definite marker of your product viability.
But you must remember to keep your product inventory well stocked all times to improve your product rankings.
Seller Repute
Many factors influence your credibility as a seller on Amazon. Apart from factors like how long you’ve been a seller on the platform, customer reviews, hassle-free returns, and seamless customer relationship management play an important role in influencing the A10 Algorithm.
Impressions & Click-Through Rates
These two factors intricately linked. Good product listing supported by great images and product descriptions helps you increase your product impressions. The better your CTR, the better your impressions, and ultimately product ranking.
Internal Sales
So what if your product isn’t listed in the top search results? If it comes under the ‘Frequently Bought Together’ section under any product listing and you make a sale, bingo! You have made an internal sale not influenced by search results.
Such sales play a significant role in improving your Amazon SEO performance.
7 Ways to Improve Amazon Search Results
Now that you have a fair idea of both the A9 and A10 Algorithms, let’s take a look at how you can improve your Amazon search result rankings.
Use Keywords Strategically
You can use keywords to your advantage to get a higher product rank. These are some pointers for choosing keywords:
- Use descriptive words for the product
- Include words that express detailed uses
- Try words closely associated with the product
- Product selling points should be incorporated
- Mention brand name
If you can incorporate all of these within the title, your product has a higher chance of getting featured by the A9 algorithm.
Do Market Research Well
Market research is important if you want to successfully sell products on Amazon.
On Amazon all the products listed along with their descriptions, reviews, and prices. Being a transparent system, merchants can easily study their competitors and learn about ways to improve their sales.
Price Products Wisely
Most businesses on Amazon have the freedom to price their products strategically and increase their sales. As Amazon does not interfere with the merchants’ decisions to price their products, this can be advantageous to entrepreneurs who want to slash their rates to increase their sales.
Use Amazon FBA
FBA is great for small businesses that want to reach out to a greater customer base. These are some of the benefits of using FBA:
- Product marketing
- Warehouse for storing products
- Packaging and deliveries
- All transactions
- Returns and replacements
- Ways to increase sales
For a normal company, these are costs that the company bears. Although Amazon charges a substantial fee to cover these costs, it’s worth considering joining the FBA program.
Amazon PPC
Amazon PPC (Pay Per Click) is one of the best ways to increase your product sales. The advertisements you see on Amazon in between products help increase sales.
Hypothetically, for 1 out of 20 clicks per person, on average there are at least 50 clicks for every 1000 people who view your advertisement.
As Amazon has a large customer base, be rest assured many people will view your advertisement.
Sales Conversation for Product Rankings
Sales conversion means generating sales from site visits. This is one of the most important things you must learn if you want to increase your sales.
Use great content, vibrant photographs, and smart headings to attract customers. Convince them to purchase your product.
Pay Attention to Customer Ratings
The customer is king and their reviews will determine the health of your business. Do not take your customers for granted. Provide great customer service and maintain a good relationship with all your customers.
Focus on improving your ratings and reviews. You can also get microbloggers or influencers to review your products.
Summing It Up
There are many ways to use Amazon SEO to your advantage and sell your product. For information on the Amazon A9 algorithm or any other quotations on SEO, you can visit us.